London. Sydney.
Mission Beach.
Seven years London. Ten years Sydney. Cassowary Coast for life.
Five years in London, ten in Sydney, across boutique studios and global networks.
Design practice, advertising campaigns, media placement. Making the creative, running the campaigns, managing the production, then measuring what came back. Household names and global clients, with the customer-experience teams in the room and the results on the wall.
Those are usually three different companies. Knowing how all three think is the difference between a nice idea and one that survives contact with a media plan.
YKC
Spark Foundry
Publicis Media
VML
Droga5
FBH Incite
Agency roles 2006 to 2020 · selected work · LinkedIn →
A brand is held end to end, from the first insight to the live campaign, so each part makes the others work and nothing is lost in a handover. That is a point of accountability, not a headcount. The team scales with the job and you are never passed along.
YKC sits inside a network of small agency owners and specialists I have worked with for years. We complement each other and push in tandem on standards, resources and what the technology can do, so clients get better answers in a market that will not sit still.
Trust, craft and professionalism first, always. Then the tools, to deliver, measure and multiply.
Google Search Console and Meta · 2026 · Full case studies → the work
Diagnosis before production, prices before work, results reported against the plan.
Your data, the market, the competition and where the gaps are. Priced before it starts, and yours to keep whether or not you go on.
The identity, then the website and the words that carry it. Built to be found and to look like the standard of the work.
The message in front of the people already looking, measured against the plan, then built on where it worked.
YKC is a communications agency for businesses that need marketing done properly.
More leads and more sales. Better engagement. Tracking that shows which part of it worked. Technology used to multiply the message, and a brand represented correctly to the audiences already looking for what you sell.
Streamline it first. Then scale it.
